
How To Extend The Life of Your Style
During the holidays, hair appointments may be harder to come by than ever before but our hair doesn’t seem to get the memo to stop growing so fast. How can we make our ‘just done’ hair look fresh between hair appointments? Follow these tips to maximize your hair investment before the festivities begin!

Cool Brunette Step-By-Step Tutorial
Mushroom blonde has been a huge hair trend for the past few seasons. Creating a brunette version of this was a natural next step! In this tutorial JOICO Brand Ambassador, Larissa Love created a gorgeous cool brunette transformation using the new Ash-Ash Series and a Prism Light technique. Keep reading to see the steps and learn how to get the look!

Salon Consultation Tips
Many clients are looking for a big change around this time of the year. From a drastic chop you’ve thought about season after season to a dramatic new hair color – being able to reinvent yourself can be one of the most freeing and rewarding experiences, a client can make. As hairstylists, we often have the privilege to help you meet your goals. And, while there is nothing more satisfying than a major transformation, part of our job is to help you figure out if and why those #hairgoals will fit your lifestyle.