Articles

Since the rule is usually “no white pants after labor day,” we tend to toss this tone to the back of our closets and beauty cabinets. But, whether for our love of winter whites, milky nails or leaning into the white nail theory circulating on TikTok, white nail polish is back in a big way in 2025.

Move over chrome and bold colors—2025 is all about soft, sheer nails. This emerging trend is redefining modern minimalism with understated elegance, proving that sometimes, less really is more.

If you're noticing more blondes going a little darker this year, you're not alone—and you're not imagining things either. Welcome to the era of Recession Blonde, the hair color trend that’s less about golden tones and more about economic reality.