Articles

Jalia Pettis has made herself known as a visionary within the beauty community. When it comes to makeup, she started out teaching herself and has grown her acumen over the years. This year, her stunning collection — Lineage — won at 2022 NAHAs for Makeup Artist of the Year. She got to this point in her career through hard work and perseverance and has a gorgeous array of work alongside her many other talents to show for it. Keep reading to learn more about Jalia as an artist, how she created her style and this collection as well as what she is forecasting for the season ahead. 

You could be washing your hair all wrong. If you feel as though your hair hasn’t quite been behaving how you want it to, it may be time to take a deeper look at the way you wash your hair. When it comes to getting the look you’re after, the new trend of reverse hair washing could be the answer. Keep reading to learn more about the trend and how you can utilize reverse hair washing to get a better finish. 

FORTITUDE is a collection created by Amy Gaudie that reflects creating a force to be reckoned with. A collection that shows the strength of resilience and fortitude in a time of struggle — it proves that a creative mind can come alive when pushed to become more dynamic as an individual.