Articles

Kelly Whitney is a business owner and mom of 3, living in the small town of Milton, Wisconsin. Graduating from Madison Cosmetology College in 2003, she went on to join the Redken family in 2012 while working at a Redken Elite Salon. In 2017 she decided to open her own salon ETS Styles. An active member and ambassador in our local Chamber of Commerce she actively supports fundraising efforts to give back within her community. Looking forward to where the next journey takes her, she aims to live by the “Learn Better, Earn Better, Live Best” motto of Redken.

What client wouldn’t want any of Kim K’s ever-changing hairstyles? Unfortunately, unless that client has A-list stylist Chris Appleton on speed-dial, going from mermaid-length locks to a fiery mahogany lob seemingly overnight just isn’t realistic. What most clients don’t understand is that endless hours, insane effort and tons of energy go into every A-list hairstyle spotted on Instagram—and not every look can be easily recreated in real life. Here, five salon facts stylists are dying to tell their clients.

Choosing a shampoo is like picking out a pair of shoes—there isn’t a “one-size-fits-all” option that works for everyone. Sure, you could follow your favorite influencers’ recommendations via Instagram (though you need to be careful of those #ads), but it’s best to select a formula that’s made for your hair type. Read on to discover five foolproof ways to shampoo shop every time, along with a few of our favorite product picks.