Articles

I'm on week 3, I'll let you know how I fare.

If the last few years were all about "quiet luxury"—understated elegance, muted tones, and stealth wealth dressing—however, that’s all out the window in 2025. Taking a completely different approach, this year we’re leaning into personalization and everything extra to make us feel most like us. 

Welcome to the era of loud luxury, where fashion speaks volumes through bold colors, maximalist accessories, and an unapologetic embrace of self-expression. From runways to street style, the trend is impossible to ignore, and it’s not stopping at clothing. Hair is having its own loud luxury moment, and we’re here for it.

Taking a deep dive into the top ingredients for sun spots and hyperpigmentation to add into my rotation. Here’s what’s on my list.