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In a departure from her usual short hairstyles she’s been known for, Elsa Hosk, Swedish model and Fashion Entrepreneur of the Year, added length to her look this year. Arriving on the 77th Cannes Film Festival Red Carpet in the look of the summer: a chic, blown-out lob!To creat the look, hairstylist Danielle Priano — stylist to celebs including Sabrina Carpenter, Madelyn Cline, and Jessica Biel — utilised the new The Coveted Tape hair extensions by Covet & Mane® to create an instant transformation. Giving you an inside peek into the look, take a peek at the step-by-step to Elsa Hosk’s 2024 Cannes Red Carpet Look below!

Caused by over-processing from too much bleach, hair dye or chemical straightening, the “chemical cut” is what occurs when the bonds in the hair are so badly broken that the hair essentially snaps off, leaving you with uneven ends, thinness and major breakage.

Each season, we’re constantly on the hunt for the latest trend. From hairstyles to haircuts, keeping up with the latest movement is easier when you can make small tweaks to your look instead of a complete overhaul. This is exactly why the latest fringe trend is taking off. The rise of ‘see-through bangs’ is one we’ll see in full effect this season as we search for a complementary look that looks both polished and put together without requiring a heavy degree of maintenance.