Articles

Big, bold, beautiful brows have never been more in. And whether you’re growing yours out or looking for a new way to shape yours, a new subtle trend might be your perfect match. 

If you’re anything like us, you’ve probably seen those perfectly brushed brows all over your feed thanks to the power of brow lamination —basically, a perm for your brows. But if you’ve felt unsure up until now about going all in on this trend, “baby lam” basically, it’s baby sister is gaining traction. Here’s what you need to know. 

Trends come and go with the seasons and this year we’re seeing a spike in searches for the butter yellow nail trend – a delightful infusion of warmth and vibrancy that's taking the manicure scene by storm. Inspired by the soft glow of spring and the easiness of summer sunshine, buttery yellow nails are the latest obsession among fashion-forward and beauty enthusiasts alike and will be taking over in 2025.

Reverse balayage is a hair color technique similar to classic balayage, but instead of adding lighter tones to the hair with bleach, deeper, richer shades are applied—usually at the roots and through the mid-lengths—to restore contrast and bring shadow back into overly lightened locks. The result is a soft, seamless blend that makes your color look naturally multidimensional and effortlessly expensive.