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The choppy fringe trend has gained popularity recently, with many celebrities and influencers, like Jlo, Jenna Ortega, and Camilla Cabello rocking the look. This trend is all about creating texture and movement, with a peekaboo effect that is similar to curtain bangs. It’s perfect for those looking to add a bit of edge to their hairstyle without making too drastic of a change. If you’re looking to switch up your look, the choppy fringe trend might just be the right choice for you!

Shop the top polish picks to achieve this manicure! Understated yet elevated — a staple of Parisian and Londoner style, and a vibe the rest of the world is finally catching on to. Hair is never too curled or smooth — and natural texture is best. Always pick between lipstick and mascara — but never both, and now, when it comes to nails — the milkier, the better.

Milky nails have had a slow progression onto the style scene, and as we enter summer, they’re being predicted as “the new French manicure.” But what are milky nails, and how do we achieve them? Let’s find out!

Wella Company’s The He(ART) of Hair featuring the Trendvision Beauty Envision Awards Recognizing Top Industry Artists took place in Las Vegas from October 29-31, 2023! It was a phenomenal experience that brought together artists from all over North America. After what felt like too long apart, it was lovely to see stage artists, salons, hairdressers, and those leading the brand all back in the same room again. While digital education continues to be a way forward in our industry, having the essential in-person experiences felt like a breath of fresh air for everyone. To see the artists up on stage, thriving and doing what they love best was inspiring and ignited that passion for the industry all over again.