
The Easiest & Fastest Way to Create Volume at Home
From carefree texture to Insta-worthy braids and updos, texturize all over or just underlying sections for hidden lift and volume. The flexible plates feature tiny round ridges that compress hair for long-lasting body and texture, and a ceramic-core with a titanium coated surface distributes heat evenly for safe and consistent styling.

The Show Must Go On - 2 Days of Free Education on Long and Short Hair
Creating an inspiring experience that you can attend from the comfort of your own home, be sure to join Sam and the Sam Villa ArTeam (Andrew Carruthers, Jesse Linares and Anna Peters), along with special guests Rodrick Samuels, Lauren Moser and Evie Johnson, for 2-days of live education built around the most frequent challenges and requests in salons and barbershops today – everything from long to short!

Sam Villa Pays Tribute to Beauty School Educators
Sam Villa, Co-Founder of Sam Villa and Global Artistic Ambassador for Redken, whose school program avidly supports beauty schools, was the closing keynote speaker at the 2020 CEA & AMP Convention following the presentation of the 1st Annual School Spirit Award Winner to Tam Nguyen, President of Advance Beauty College!