How to Create Effortless Ghost Waves
Want to master that effortlessly undone, "cool girl" hairstyle that looks like you woke up flawless? Say hello to ghost waves — the dreamy, soft waves that are as wearable as they are stylish. This barely-there texture is all about movement, minimalism, and a whole lot of modern edge.
“These floaty waves get better with time — they soften and separate and really have a ‘cool girl’ vibe going on,” says Anna Peters, Sam Villa ArTeam Member and owner of re:TREAT Color + Hair Design and Studio.
Whether you're headed to brunch, a creative meeting, or just vibing through your day, ghost waves give your hair that perfect touch of texture without trying too hard.
The “It” Hair Tool of Summer 2025
Sun-kissed hair, sticky foreheads, and spontaneous weekend plans — styling in the summer has always required a little more creativity and air conditioning. But this year, the answer to great hair days isn’t a complicated blowout or a trip to the salon. It’s much smaller, much simpler, and fits in anywhere.
Meet the Sam Villa Pro Results Cordless Flat Iron — your must-have tool for Summer 2025.
How To Create Seamless Layers with a Razor: The Shift Cutting Technique by Sam Villa
Razor cutting has long been a go-to for stylists who want to soften texture, build movement, and break away from overly structured silhouettes. But if you're ready to take your razor skills to the next level, Sam Villa is sharing a technique that blends the technical with the visual—and the result is effortless, seamless layers with just the right amount of “controlled chaos.”
In his latest free tutorial, Seamless Layers: A Razor Cut Technique, Sam Villa—Co-Founder and Chief Creative Officer of Sam Villa®, and Global Artistic Ambassador for Redken—demonstrates Shift Cutting, a dry cutting method using the Sam Villa Signature Series Razor that creates visual movement, preserves length, and leaves the hair with a soft finish.