Joseph has been a leading professional for over 20 years in the beauty industry. His career led him into session styling behind the scenes on film, TV, magazines and the back-stages of many runway shows, he has also styled a range of celebrities from sports, television, music and film. Joseph has been a regular contributor providing numerous articles on business and fashion trends to leading magazines. He has worked with some of the most innovative companies in the beauty industry. Inspired by the experiences of working behind the lens, he started photographing conceptual images for Professional beauty brands as well as developing model portfolios. In 2011 he joined Kevin.Murphy with a desire to re-ignite stylists passion for styling while making an environmental difference through eco-conscious products.