With over two decades hairdressing experience and fifteen years as a Redken Artist, Geneva Cowen has been known as a master colorist. For the last decade, she has expanded into the world of finishing, finding her love for the art of runway and editorial work winning the NAHA Editorial Hairdresser of the year 2014. As an educator Geneva has used her experience and creativity to help hairdressers around the world to earn a better living and live a better life. Her ability to lead and inspire others helped her earn the position of Artistic Director for Sam Villa. Together they have collaborate and continue to dedicate their careers to influencing salon professionals.