Each year we wait in anticipation for the Pantone Color of the Year. Because with its release comes fresh inspiration for design and beauty trends. Viva Magenta, the shade of the season for 2023, is noted as “powerful and empowering. It is an animated red that encourages experimentation and self-expression without restraint; an electrifying, boundaryless shade that is manifestly ‘out there’ and is a stand-out statement.”
Starting the year in stand-out style when looking to create a bold, statement-making hair color, Wella Professionals has just the tools to get you there. Curious about creating Viva Magenta hair color, Wella Professionals Brand Ambassadors Patricia Nikole and Dereq Clark and Wella Colorcharm Top Artist Luis Fernando share their favorite formulas to create this dynamic red.
Pantone Viva Magenta Hair Color Formulas
Raspberry Truffle
Wella Brand Ambassador Patricia Nikole created her raspberry truffle hair using her signature Painted Hair technique. Then, she used Wella Professionals Color Fresh Mask in Rose Blaze to tone this look. Color Fresh Masks are the perfect in-salon or at-home color-depositing mask to transform hair to Viva Magenta while leaving the hair smooth, shiny, and more moisturized. This semi-permanent color-enhancing mask is perfect if you want to experiment with your hair color without commitment.
Cherry Cola
Wella Brand Ambassador Dereq Clark created this Cherry Cola look using Wella Professionals Koleston Perfect. The permanent hair color was ideal for achieving an animated Viva Magenta with staying power for longevity with pure, balanced color results and natural depth and shine.
Strawberry Splash
Wella Colorcharm Top Artist Luis Rodriguez used Wella Professionals Colorcharm PAINTS in Strawberry to create this Viva Magenta look. If you’re looking for a slight variation Colorcharm PAINTS in Raspberry can also help create a deeper shade. Wella Professionals Colorcharm PAINTS is an ideal option for custom shades that lasts up to 20 washes. With 20 semi-permanent, intermixable colors with bright results and color that fades beautifully on tone, creating a custom Viva Magenta shade is easier than ever. *Pro-tip: for best results, Luis recommends pre-lightening strands for a bold finish.
Color Care Upkeep
To keep your Viva Magenta looking vibrant, utilize a color-safe shampoo and conditioner at home. Formulas specifically designed for color-treated hair will extend your shade's longevity and create stronger, healthier hair.
Wella Professionals ColorMotion+ Shampoo and Conditioner ensures color protection and stronger hair over time. This is ideal if you've pre-lightened hair or your strands are sensitized or damaged.
Wella Professionals ColorMotion+ Shampoo ($25.00) and Wella Professionals ColorMotion+ Conditioner ($25.00
Wella Professionals Invigo Brilliance Shampoo and Conditioner is a pH-balanced system that will help close the cuticle after coloring and enhance the vibrancy and longevity of your color.
Wella Professionals Invigo Brilliance Shampoo ($19.90) and Wella Professionals Invigo Brilliance Conditioner ($19.90).
