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There’s a lot of magazines out there vying for your attention, and when you’re a busy bee, like you, it doesn’t make deciding what to read with your 5 minutes of spare time any easier. 

While we can’t make all the noise go away, we can at least tell you about some cool people doing something worthy of your attention: SO Magazine. Even better? They’re not just a typical boring magazine, but a Digital Experience - so right there, you’re already standing outside the box.

SO is a great industry resource, with a focus specifically on business and helping you to grow yours. Something all of us could probably still learn a new thing or two about. When scrolling through the latest edition of SO and you’ll find beautiful imagery, spotlights on up-and-coming artists as well as advice from established and outspoken ones, articles on ways to improve business within your salon, helpful tech innovations that can make your daily life behind the chair easier, and more. For the auditory inclined, there’s podcasts too! Want to see the SO team? Check out their “Live Chat Back” SOTV topics from Choosing the Right Salon Team Members to How Much Should a Salon Owner Earn.

Created by a team of salon owners, SO feels like a collection of interesting reads with no agenda other than to promote the industry that we all live and breathe in daily. With long careers in the industry, the SO founders not only have a good eye for what’s relevant, but they’ve created a strong voice that feels personal. With great educational and informative business resources for the day to day stylist, SO is also dedicated to being a platform to promote editorial work, you may even remember a recent contest with a certain major hair community that you happen to belong to. ;)

Head over to SO’s website to learn more and see all the fantastic stuff that artists from all over the world are doing to expand their business.