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by: Leanne Brown, Education Director of the Westrow Artistic Team

Leanne Brown, Education Director of the Westrow Artistic Team reveals the latest trends for men this next season!


Long, loose and naturally wavy is the standout trend of the new season. Loose flowing locks, worn shoulder length and longer, that were full of natural body and kinks, were spotted all over the shows at the London Collections. To keep this look, as seen at Pringle of Scotland and Topman, achingly on-trend and up-to-date, be sure to go for a uniform texture. At Oliver Spencer and YMC a single overall length and blunt-cut ends highlighted the consistent texture of the style. A volumising mousse and diffuser are key to creating the natural body and movement within this look. For longer-haired men looking for a slightly more stylised version of this au naturel look, follow the lead of Baartmans and Siegel, where long tousled hair was blow-dried to reduce frizz and to give waves a polished appearance, before being nonchalantly tucked behind the ears.


At Tiger of Sweden and Alex Mullins hair was worn grungy, with an overly wet-look, almost to the point of looking greasy, and pulled forward to fall over the face. To recreate this trend, think ‘moody teenager’.
Spray hair with water until it is wet, then use fingers – not a comb or brush – to tease hair in to waves. Use a wet-look gel to fix strands in place, and a high-shine spray to finish. Pull strands over the forehead to fully embrace this carefree style.


In stark contrast to the dishevelled styles and grungier looks seen on the catwalks, Chester Barrie’s models sported a short smart style inspired by the A-list red carpet styles. The ideal style for the high-maintenance man not keen on the unkempt looks, which are so huge this season, this style is classic, slick and oozes sophistication. A grooming cream is essential for adding the sleek definition, smoothness and natural shine required to pull off this look.


For more trends and inspirations be sure to stalk Westrow on Bangstyle!