As a hairdresser, you’ve got to stay ahead of the trends and keep learning the latest techniques. Growing in this field, especially as a colorist, also means finding the right products and support to help you along the way. Whether you’re introducing new services or expanding your technical knowledge with a new color portfolio, choosing the right color partner matters. By making the move to Wella Professionals, you’ll have the No. 1 Salon Color Brand in the World¹ behind you, along with a complete professional portfolio, technical expertise and education designed to support your continued growth behind the chair.
Get To Know Wella Professionals Change Like a Pro
That’s exactly what Change Like a Pro is all about. Created to help colorists make the move to Wella Professionals, it brings the portfolio, technical resources, education and expert guidance together in one place.
The experience is built around three steps: Explore the portfolio, technical differences and resources available; Connect with a Wella Professionals expert for guidance tailored to your services and business; and Shop the products and shades that fit the way you work.
Change Means More Possibilities Behind the Chair
Moving to a new color line is a chance to think about the services you want to offer more of. That could be grey coverage, blonding or glazing, or giving clients a permanent no-ammonia color option with new Pure Perfection.
The Wella Professionals portfolio covers permanent, demi- and semi-permanent color, glazing, toning and lightening. It includes established lines such as Koleston Perfect, Illumina Color, Color Touch, Shinefinity and Blondor, alongside Pure Perfection, the new permanent no-ammonia cream color.
Within permanent color, each line brings something different:
- Koleston Perfect delivers rich, intense and more opaque results with up to 100% grey coverage, even on resistant hair.
- Illumina Color creates sheer, luminous and natural-looking results with up to 100% grey coverage.
- Pure Perfection delivers pure, dimensional and reflective color with up to 100% grey coverage from a no-ammonia formula.
- Color Touch supports demi-permanent services, while Shinefinity offers zero-lift glazing and Blondor gives colorists a dedicated professional lightening portfolio.
With each line serving a clear purpose, you can choose your formula according to the client’s starting point, desired coverage and finish. It gives you more possibilities behind the chair and more ways to create within one professional color portfolio.
Color Trusted by Professionals Around the World
As the No. 1 Salon Color Brand in the World¹, Wella Professionals supports colorists across a wide range of services, from grey coverage and blonding to glazing and dimensional color. With a complete professional portfolio, technical education, expert guidance and decades of color expertise, you’ll have a color system you can rely on every day behind the chair.
Explore the Technical Side
When looking into a new color line, you need to know how the products work, what makes each one different and how they fit into the services you already offer.
Explore is designed to answer those questions. It takes you beyond the shade chart and into the technical details of the Wella Professionals lines, including their key points of difference, what they can bring to your work and how your current formulas and services translate into Wella color.
Conversion guides, product points of difference, shade charts, product comparisons and technical content help you connect what you already know with the Wella Professionals system.
For grey coverage, you can compare the permanent color options and the finish each one creates. Blondor and the toning portfolio show what is available for lightening services, while Shinefinity and Color Touch offer different possibilities for glazing and demi-permanent color.
Rather than simply seeing which products are available, you can understand how the complete portfolio could work behind your chair.
Connect With a Wella Professionals Expert
A 1:1 consultation is a key part of the Change Like a Pro journey, giving you personalized guidance as you explore the move to Wella Professionals.
During the consultation, you can Connect by speaking directly with a Wella Professionals expert about what switching would mean for you. This includes discussing your specific business and technical needs, how your formulas and services translate and where the different Wella Professionals lines could fit into your work.
You can also ask questions around personalized formulas, grey coverage, lightening, toning or color fixes. Instead of trying to piece everything together alone, you can get guidance based on the services you deliver most often and leave with a clear understanding of the right next steps.
Shop Wella Professionals Color
After you’ve explored the portfolio and connected with an expert, Shop gives you a direct route to the products.
The Change Like a Pro platform currently connects U.S. professionals with CosmoProf and WellaStore, effortlessly bringing education, consultation and purchasing together as part of the same experience.
Keep Learning as You Go
Support doesn’t stop once you begin working with Wella Professionals color. Education is available online, on demand and in person, giving you a variety of ways to continue building your knowledge.
You’ll also have access to Wella Professionals educators, artists and ambassadors who understand professional color and the questions that can come with learning a new system.
Your knowledge of formulation, underlying pigment, placement and client communication comes with you. The education and technical support help you apply what you already know within the Wella Professionals portfolio.
Ready to see how your formulas and services translate into Wella Professionals color? Visit Change Like a Pro to explore the portfolio and book a 1:1 consultation with a Wella Professionals expert for personalized guidance on your next move.
¹ Based on Wella Master Brand USD sales on the 2025 Professional Hair Care Global Series for the hair coloring products category published by Kline.
