A new year often invites reinvention—and for Emma Roberts, that meant returning to a look that feels unmistakably her own. After nearly a year in a rich copper red, Emma made the shift back to her signature iridescent golden blonde in a meticulously planned, seven-hour color transformation created by Nikki Lee, Wella Professionals Global Ambassador.
Big color changes don’t happen on a whim—especially when hair health is the priority. In the months leading up to the appointment, preparation was key. For three months, Emma focused on strengthening her hair with the Ultimate Repair regimen from Wella Professionals, ensuring her hair was resilient, nourished, and ready for the journey back to blonde.
This intentional approach laid the foundation for a transformation that delivered both impact and integrity.
“In just seven hours, Emma Roberts has officially returned to her iconic golden blonde—a look that feels like home for her,” shares Nikki Lee. “While her red era was stunning and worn beautifully for nearly a year, this transition back to blonde marked a return to the shade where Emma feels most like herself.”
The color process itself was all about precision and control. Nikki began by gently removing the copper tones using BlondorPlex with a low-volume developer, carefully preserving Emma’s natural regrowth. From there, the base was softly brightened to blend seamlessly, creating an even, luminous canvas. Fine highlights were strategically placed for lightness and movement, while subtle lowlights added depth and dimension—resulting in a blonde that feels natural, lived-in, and modern.
To perfect the tone and elevate shine, a Shinefinity Zero Lift Flash Glaze was applied as the final gloss. The result? A softly warm, light-reflective finish that looks effortless on camera and in real life. Extensions were added for length and fullness, enhancing the overall silhouette without overpowering the look.
The transformation was completed with a fresh cut designed to feel modern and versatile—textured layers through the interior with a full perimeter that allows for easy styling. A final touch of Ultimate Smooth Miracle Oil Serum sealed in shine and softness, leaving Emma’s blonde polished yet approachable.
This return to golden blonde is more than a color change—it’s a reminder that the most iconic looks are often the ones that feel authentic. With thoughtful preparation, professional-grade formulas, and expert artistry, Wella Professionals continues to support transformations that prioritize hair health while delivering standout results behind the chair and beyond.
Cover Image Credit: @nikkilee901
