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Whether you’re planning an outing for Father’s Day or getting busy in the salon with all the dads gracing your chair, be sure to stock up on the top products for the men in your life!

It’s been quite exciting to witness the popularity in men’s styling throughout the industry. Men everywhere have taken control of their style and have been open to trying new looks. The past few seasons we’ve seen a plethora of men’s trends that seem to change almost as often as the weather. On the heels of summer and with Father’s Day just around the corner it is the perfect time to try something new. Keep reading to see our favorite iconic styles for men and the products to get the look!


High & Tight With Texture


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Shorter on the sides and longer on the top – this is a silhouette that has truly stood the test of time. Whether a traditional fade or a more lax version of the ratio it allows men to keep length while having a clean “just cut” look. For the ultimate trendsetter, this man embraces his fashionable side and usually has the cleanest kicks on the block! You’ll want to embrace your texture with this style by blow drying the cut into the desired shape and then apply Redken Brews Texture Pomade.


Side Part


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Is there anything more classic than a side part? This look reminds us of vintages past in the most delightful way! Depending on the total look, this usually requires a bit more length and a tailored finish. Perfect for the man that loves to don a sleek suit or sport coat whenever he gets the chance. Be sure to discuss styling tips with your client because a brush and blow dryer will be important to get the look! Pair this with Redken Brews Wax Pomade for a slick finish.


Slicked Back


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Whether your client’s hair is growing out or they’re channeling their inner Peaky Blinders, a slicked back look will show off their best features this summer. This can be combined with all over long locks or shorter sides to get the vibe across. The man who loves motorcycles and a Whiskey Neat is sure to adore this look. Pair their cut with Redken Brews Extra Clean Gel for lightweight control with a no crunch finish.

A Few Extra Styling Tips


Looking To Add More Volume To Any Style

  • Prep by washing hair with Redken Brews Anti-Dandruff Shampoo to gently cleanse hair and clarify the scalp to reduce itch and helps to eliminate flakiness. Formulated with Pyrithione Zinc to fight and control dandruff, the formula gently cleanses and reduces dandruff on all hair types.

  • If desired, follow with Redken Brews Daily Conditioner to moisturize, detangle and nourish men's hair without weighing it down.

  • For fine or thinning hair, style dry hair with the NEW! Redken Brews Thickening Pomade, which provides a densifying finish for hair that instantly looks and feels fuller. The formula is great for fine or thinning hair types and creates instant volume and definition with mild control.

  • For those with thicker hair, or those who like a light-hold gel, try out NEW! Redken Brews Extra Clean Gel to get lightweight control and a barely there, no crunch finish. The lightweight formula offers an extra clean feel to guarantee a smooth hold for his style with no stickiness or flakey residue.

To Ensure A Total Look From Head To Toe Step Up Your Beard Grooming Game

  • Pre-Shave
    First, prep with Redken Brews Shave Cream to moisturize skin during shaving and provide protection for an extra close and comfortable shave. Plus, it’s dermatologist-tested for safety.

  • Post-Shave
    Option 1: apply a small amount of the NEW! Redken Brews After Shave to soothe and moisturize just-shaved, sensitive skin. After Shave prevents irritation from shaving, minimizes skin redness on men and moisturizes dry skin. This after shave balm contains aloe vera for additional soothing.

    Option 2: for men with (or without!) beards, get him the gift of soft, hydrated skin and beards with Redken Brews Beard Oil – a beard softener by Redken Brews that also moisturizes dry skin under the beard. It's a must-have for facial hair upkeep and grooms and softens facial hair so it looks and feels great. Plus, our Redken Brews Beard Oil is 99% natural origin including oils such as avocado and olive fruit oil.


For more color formulas, tips, and tricks visit //www.redkensalon.com/, follow along and tag us in your creations on social media @Redken!