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Champagne and a kiss of rose — the new Redken Shades EQ Rose Gold family will set your blonde apart in 2023. As Shades EQ Blonde Color of the Year, we’re predicting blondes and highlighted brunettes everywhere will be requesting these golden shades with a hint of rose. Of the trending shades, Redken Ambassador Matt Rez says, “One of my favorite blonde colors for 2023 is champagne blonde with a blend of gold and added soft rose tones. It’s a soft, neutral color with a strong emphasis on shine that resembles a glass of your favorite sparkling drink. It’s a blonde that looks good on everyone!” 

Get to know Shades EQ Gold Rose

Gold Rose will take off this year because it creates a fun-loving tone without appearing as if you’re trying too hard. Neither the gold nor the rose is overpowering, so it creates a gentle brush of color with a balanced finish.

The shades

The entire family of Gold Rose Shades EQ includes Bonder Inside — a must-have for any high-lift hue or blonding client to treat sensitized hair and create stronger, healthier results. With three new shades, you can pick from:

  • 07GRo Golden Fizz
  • 09GRo Blush Spritz
  • 010GRo Sparkling Wine

With no background, this new family has brilliant reflects for pre-lightened and natural levels. From adding depth to high-lift blondes to creating character in mid-level brunettes, there’s a Gold Rose for a range of finishes.

More results:

07GRo Golden Fizz + 09GRo Blush Spritz

09GRo Blush Spritz



09GRo Blush Spritz + 010GRo Sparkling Wine

New Shades EQ Bonder Inside Gold Rose modernizes blonde hair for a unique warm finish without the risk of brassiness. Thanks to Bonder Inside, this 1-step toner + repair service rebuilds weak bonds on any hair type and texture.


Recommended aftercare: Redken Acidic Bonding Concentrate

Add Redken Acidic Bonding Concentrate to your home care routine to follow up on the bond-building impact of Shades EQ Bonder Inside. Not only will it continue the bond-building benefits, but it will also create stronger, healthier results for smooth, silky, shiny hair.


When used together, Redken Acidic Bonding Concentrate creates 14x Smoother, 2x Stronger, and 90 percent more conditioned results.


Redken Shades EQ Bonder Inside — Don’t just color, repair.