The 2020 Golden Globe awards were a night filled with witty humor, friendly on-stage digs, heart-felt speeches (we see you Tom Hanks) and endless amounts of style inspiration coming in hot from the Red Carpet. While the audience - and Twitter - were gushing over the adoration witnessed between Brad Pitt and Jennifer Anniston during his acceptance speech for “Once Upon a Time In Hollywood”, we were enamored by some of the hottest hair colors of the night.
Keep reading to see how Redken Celebrity Colorist Tracey Cunningham, Redken Brand Ambassador Cassondra Kaeding, and Redken Brand Ambassador Matt Rez got Zoey Deutch, Rachel Bilson, and Eiza González ready for the big night!
Zoey Deutch: Dimensional Red by Redken Celebrity Colorist Tracey Cunningham
Already making the "best dressed" headlines for her golden jumpsuit, the look was a smashing hit from head to toe. Critics are complimenting her for capitalizing on a golden hue. With her perfectly fitted jumpsuit, her "Titanic-esque" jewels and reddish-auburn hair, we're sure to be hearing about this look for seasons to come. We're positive clients will bring this photo in for inspiration this season, so keep reading to see just how Tracey Cunningham created her hue!
Image Source: Getty / Daniele Venturelli
“We refreshed Zoey’s red and added in some subtle highlights for the evening. I love to use Redken Shades EQ Gloss in the salon to create vibrant and dimensional reds. The gloss is amazing because it feels like a conditioner that adds color to the hair and gives it lots of shine.”
Highlight Formula
1 oz. Redken Chromatics 07GC + 1 oz. Redken Chromatics 07WB; Process with 1 oz. 10 Volume Redken Chromatics Oil-In-Cream Developer and 1 oz. 20 Volume Redken Chromatics Oil-In-Cream Developer
Gloss Formula (Zones 2 + 3)
1 oz. Redken Shades EQ Gloss 08GG, 1 oz. Redken Shades EQ Gloss 08C, .5 oz. Redken Shades EQ Gloss 08CR + .5 oz. Redken Shades EQ Gloss Orange Kicker; Process with 3 oz. Redken Shades EQ Processing Solution for 20 minutes
Rachel Bilson: Soft Brunette by Redken Brand Ambassador Cassondra Kaeding
It seems as though more than just her hair was glowing on the red carpet! Making her debut with her "Barry" beau, Bill Hader, Rachel Bilson toned down her ashy blonde locks for a more subtle style. Created by Cassondra Kaeding, this golden smokey balayage hue was a big hit at the 77th annual Golden Globes and is among the top forecasted color trends for 2020!
Image Source: Getty / Steve Granitz
“Rachel wanted to step away from being an ashy blonde so we created a soft brunette color with some subtle golden highlights and a dimensional, beachy vibe. Glossing with Redken Shades EQ Gloss is my favorite way to help my clients achieve their ideal color and give their hair gorgeous shine and luster that’s perfect for the red carpet.”
Highlight Formula
2 oz. Redken Flash Lift Bonder Inside + 2 oz. Redken Pro-Oxide Developer 30 Volume
Lowlight Formula
.5 oz. Redken Shades EQ 09N, .5 oz. Redken Shades EQ 09NB + .5 oz. Redken Shades EQ 09G; Process with 1.5 oz. Redken Shades EQ Processing Solution for 20 minutes
Root Formula (Zone 1)
1 oz. Redken Shades EQ 08N; Process with 1 oz. Redken Shades EQ Processing Solution for 20 minutes
Gloss Formula (Zone 2 and 3)
1.75 oz. Redken Shades EQ 010N + .25 Redken Shades EQ 08WG; Process with 2 oz. Redken Shades EQ Processing Solution for 20 minutes
Eiza González: Neutral Brunette by Redken Brand Ambassador Matt Rez
Always one to steal the fashion show, Eiza González stuns at the 2020 Golden Globes with a sleek black number and a perfected coifed lob. To set her style apart, Matt Rez added pops of highlights to her iconic brunette for depth and movement. Keep reading to see just how he got the look!
“We went with a neutral brunette with a beautiful mix of warm pops and cool pops. I always say that tonal balance is so important when it comes to haircolor. This means having different color elements weaved throughout the hair including: a neutral color, via your base, warmth via a midlight and warm or cool highlights in the silhouette. No skin tone or color is monochromatic and your hair shouldn’t be either! Adding a midlight, the color that connects your base color to your highlights, through my Midlight™ Technique, can really take your hair color to the next level and add a ton of dimension and movement.”
Highlight Formula
2 oz. Redken Flash Lift Bonder Inside + 2 oz. Redken Pro-Oxide 20 Volume Developer
Midlight™ Formula
2 oz. Redken Chromatics Clear + 2 oz. Redken Chromatics Oil-In-Cream 10 Volume Developer; Process for 35 minutes
Gloss Formula (Zone 2 and 3)
1 oz. Redken Shades EQ 08N, 1 oz. Redken Shades EQ 08GG + Process with 2 oz. Redken Shades EQ Processing Solution for 20 minutes
