0ecdae7d3e0d8412e8d1 jawbone

A bob trend Sassoon himself would surely approve of. The jawbone bob — the latest length to go viral — takes inspiration from his classic bob, adding texture and bounce for a modern finish. We've seen it on Hailey Bieber, Ciara, Kourtney Kardashian, and more  — so what is it and how do you get the look? Keep reading!

What is the jawbone bob?

This haircut trend is slightly shorter than the average bob, hitting just at or above the jawbone. The cut comprises clean lines and textured layers to create a wispy finish with a softened weight line.

This a natural progression if you’re looking to show off your winter wardrobe or refresh your current bob or lob — however, this look isn’t always for low-maintenance lovers. Depending on your hair type, this length will need a little zhuzhing daily.

Haircuts will also need to be scheduled regularly to keep the shape looking its best. This look can be tailored to any hair type but will need a few adjustments to make it your own. For example, because of the length, thicker textures will need weight removed to get a sleek look, while thinner hair types will need texture added in the form of layers to create body. If working with curls and waves, the hair should be cut dry or in its natural state to ensure the hair sits at the right level.

The jawbone bob is a look that turns heads all on its own. However, it can also be paired with a fringe of your choosing to create added flair. Because of its soft but blunt finish, we love the look paired with softer fringe shapes. Consider Bardot bangs, curtain fringe, or faux fringe to add interest around the face frame without taking away from the overall style. Have we mentioned it's also the perfect cut to pair with your favorite sweater this season? 


When styling your jawbone bob, you can pick from an array of finishes — natural texture, undone waves, or sleek and straight. Because this look requires more heat styling than most, having a great heat protectant on hand is critical. Next, if this is a new length for you, invest in smaller brushes and curling irons to ensure you’re able to easily style the length. For finishing touches, you can take the jawbone bob a few ways. Add volume with a texturizing spray for a 60s feel or bust out the flat iron and pair it with a shine product for a glossy finish indicative of the 90s — either way, your look is entirely on-trend.

Shop The Look:

Heat Protectant: Wella Professionals Thermal Image

Round Brush: Sam Villa Professional Signature Series Small Round Brush

Texturizing Spray: Redken Spray Wax

Flat Iron: Kristin Ess Hair Titanium Mini Travel Flat Iron 

Shine: Ouai Hair Oil


More Style Inspiration:




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