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The start of a new year gives everyone pause to take a moment and reevaluate what is most important for the year to come. And, with a focus on sustainability, Keune is dedicated to redefining beauty this decade. From self-care to hair care and beyond, these are all the ways Keune cares in 2020!

Brand initiatives

From our product manufacturing process to our individual bottles, Keune aims for high-quality standards at every turn. With an aim to reuse, reduce, and recycle, Keune’s factory and warehouse utilize solar panels, “daylight lanes”, LED lighting, the naturally chilly climate of the Netherlands, and the recirculation of water to cool production kettles. Cutting down on water by 25% and energy consumption by 62%. 

Salon Care

Starting with the Keune Advanced Academy in the US, Keune partners with Green Circle salons and is dedicated to reducing and recycling salon waste wherever possible. From repurposing hair clippings to recycling foils, and cutting down on water and energy usage, being a part of Green Circle Salons shows our commitment to make a difference. The beauty of introducing this program at the academy level lies in the ability to educate its students. Growing positive habits from the beginning, stylists are ingrained with sustainable practices that they can carry with them wherever they go! 

Hair Care

Cruelty-free and never tested on animals, Keune takes pride in their quality standards without impacting our furry friends. As a family-owned brand, Keune keeps all formulation and manufacturing in-house to ensure quality control and takes great pride in our products. Our dedication to quality control shines through with our diverse ranges - from CARE to STYLE, BLEND, SO PURE, and 1922 by J.M. Keune - we give you the tools to take great care of your clients’ hair. 

Keune, for the salon professional since 1922.

To learn even more about their brilliant color, stunning styling, and trend inspiration be sure to stalk Keune on Bangstyle and follow them on InstagramFacebookTwitter, and Pinterest

Looking to expand your education behind the chair - take a peek at all the classes Keune is offering this year at http://keuneeducation.com/programs/!