The Secret Lives of Mormon Wives star Jessi Ngatikaura is ushering in a new season—and a new blonde era. The reality star, known for her deep brunette hair, just unveiled a striking transformation she’s calling “MomTok Blonde”—a creamy, sophisticated blonde tone that feels as luxe as it is wearable.
With Secret Lives of Mormon Wives returning to Hulu on November 13 and Ngatikaura set to make an appearance on a major lifestyle podcast (hosted by another iconic blonde) on November 8, the timing couldn’t be better for her bright new blonde to make its debut.
The transformation was a true family affair. Ngatikaura turned to her mother—and longtime colorist — @mamaaa.stylesss, who used the NEW Redken Blonde IQ 9+ Lightener and Redken Shades EQ to achieve the fresh, buttery tone. The result? Dimensional, high-gloss blonde with a soft, creamy finish that’s instantly lighting up social feeds.
“I wanted something that felt elevated but effortless—like a fresh start,” Ngatikaura shares. “It’s definitely my mom era.” She adds.
The Formula Behind “MomTok Blonde”
Lightener: Redken Blonde IQ 9+ Lightener with Oil Developer
- 30 Volume on roots
- 20 Volume on ends
Gloss: Redken Shades EQ 09N, 09NW, 09GI
The Smart Way to Blonde
Meet the newest innovation from Redken: Blonde IQ 9+ Lightener. Designed for maximum lift and advanced neutralization, this next-generation formula delivers up to nine levels of clean, even lift—no brassiness, no compromise. Its oil-enriched Pro-Oxide Developer creates a smooth, creamy consistency and a more controlled lift for blondes that look and feel healthy.
The Gloss That Thinks It’s a Conditioner
To finish the look, @mamaaa.stylesss used Redken Shades EQ, the cult-favorite acidic demi-permanent gloss beloved by stylists and celebrities alike. Often described as “the hair color that thinks it’s a conditioner,” Shades EQ enhances tone, adds mirror-like shine, and helps restore softness — all without ammonia or lift.
Benefits:
- Acidic, ammonia-free formula that’s gentle on hair
- Enhances tone and adds lasting shine
- Refreshes color while maintaining hair health
With glossy, creamy dimension and a nod to the TikTok moms redefining modern blonde, Jessi Ngatikaura’s “MomTok Blonde” might just be the defining shade of the season.
PHOTO CREDIT: Jessi Ngatikaura
