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Spring is the perfect time for new beginnings. It’s a time to start fresh, cultivate new ideas, be inspired, and reignite your passion for your career.  At America’s Beauty Show, taking place April 20-22 in Chicago, IL., the Sam Villa Brand will headline with industry icon, Sam Villa, Co-founder and Chief Creative Officer of his namesake company and Global Artistic Ambassador for Redken 5th Avenue, on the Redken Stage and their ArTeam at the Sam Villa Booth #3115.  The theme: Sharing.

What You Can Expect at ABS 2024

Spring trends such as mid-length layers, micro bobs, origami ponytails and shaggy layers, as well as techniques such dry haircutting, razor work, deep side parts, and the ever-popular festival hair and social media strategies will be featured at the Sam Villa Booth.  In addition to this, new this year is the “All Request Hour,” which is an interactive Q&A session where stylists can interface with the Sam Villa ArTeam who will share personalized insight into the craft of cutting and styling hair.

Artist Supporting Artists

In support of #ArtistsSupportingArtists and #BrandsSupportingBrandsRachel Hile, Executive Director of The Beyond Project, will share information about their dynamic coalition of beauty and wellness volunteers that apply their skills to charity events to empower and inspire those who need it most.  And, Jamie DiGrazia, Sam Villa Ambassador and Founder of Hair Has No Genderis offering education, tools, and resources that support gender-affirming business practices to help usher in a new era of change. Both will be featured at the Sam Villa Booth.

Uniting the Generations

On Sunday the 2024 Beauty Changes Lives Gala, Uniting the Generations, will honor the many generational family businesses that have made the professional industry so special and successful.  In keeping with the theme, two generations of leaders will be celebrated: Icons and Trailblazers - Villa will be the Icon co-host and Elizabeth Faye will be the Trailblazer co-host.


Once-In-A-Lifetime Opportunities

Villa is also a member of the CanvasMe community. Stylists have until March 29th to apply for a once-in-a-lifetime opportunity to assist Villa backstage at ABS. The mentee will experience all the behind-the-scenes magic and invaluable insights alongside one of the industry’s luminaries.  “I love that CanvasMe unites people within the industry to help empower stylists, and I’m thrilled to mentor someone at ABS and see them walk away with a life-changing experience that will enrich them both professionally and personally,” says Villa.  “I’ve always said, “Sharing is Caring”!”