If there’s one beauty rule that never goes out of style, it’s this: SPF is non-negotiable — 365 days a year. While it’s easy to remember sunscreen during summer’s sun-soaked months, colder weather often tricks us into thinking we can skip it. But even when skies are gray and temperatures drop, UV rays are still silently at work — accelerating aging, deepening fine lines, and compromising your skin barrier.
Dermatologists agree: daily sunscreen is the single most important step in any skincare routine. Beyond protecting against sunburn, consistent SPF use prevents photoaging, hyperpigmentation, and collagen breakdown. And here’s a fact often overlooked — up to 80% of UV rays can penetrate clouds and glass. This means that morning commute or a quick walk to your favorite coffee shop still counts as sun exposure.
SPF: A Winter Skin Essential
As our skincare routines evolve, the next generation of sunscreens is stepping up. Today’s SPFs are sophisticated multitaskers that hydrate, protect, and even improve skin texture over time.
Enter EltaMD’s newest innovation: UV Daily Hydration+ Broad-Spectrum SPF 50 — the modern essential for anyone seeking protection that feels as luxurious as their moisturizer.
Loved by beauty icons like Hailey Bieber, Kourtney Kardashian, and Dylan Efron, EltaMD’s cult-favorite UV Daily just got its most powerful upgrade yet. The new Hydration+ formula not only boosts SPF protection from 40 to 50 but also packs 25% more Hyaluronic Acid, delivering deeper, longer-lasting hydration. Clinically proven to provide 24-hour moisture, it keeps skin supple, smooth, and plump even through harsh winter air.
Hydration Meets Protection
Cold air and indoor heating can leave the skin tight, dehydrated, and vulnerable — the perfect storm for dullness and fine lines. That’s why a hydrating SPF like UV Daily Hydration+ is more than just protection; it’s prevention and restoration in one step.
Powered by ZincAOXPro™ Technology, EltaMD combines mineral and antioxidant defense to fight five environmental stressors — from UV rays and blue light to smog and pollution. Its lightweight, oil-free texture glides on effortlessly, acting like a serum-meets-sunscreen hybrid for normal, dry, or mature skin types.
Key ingredients like Bisabolol and Ginger Root Extract help calm and soothe, while Hyaluronic Acid visibly plumps fine lines — making it a perfect companion for your winter skincare lineup.
Clinically Proven Performance
- Provides 24-hour hydration with just one daily use**
- Improves visible plumpness and smoothness in 100% of clinical subjects
- Delivers moisturization comparable to a professional hydration serum used twice daily*
TL;DR
If your skin goals include radiance, smoothness, and long-term protection, sunscreen isn’t seasonal — it’s foundational. The future of SPF is here, and it’s hydrating, effortless, and clinically proven to perform.
EltaMD UV Daily Hydration+ Broad-Spectrum SPF 50 ($45): The sun protection dermatologists love — now supercharged with hydration and antioxidant defense. Because great skin starts with daily protection, no matter the season.
UV Daily Hydration+ Broad-Spectrum SPF 50
All product details and clinical data are courtesy of EltaMD.
