Color is at the heart of the salon experience. It’s where creativity meets trust, and where clients invest the most in their hair. And while color services are powerful, what happens after the service often determines color longevity.
There’s no doubt about it—clients love their color on day one. However, weeks later, that excitement can fade alongside their vibrancy and shine. The takeaway here is that, fade isn’t from the formula or the technique—it’s what happens after. Hair water, repeated rinsing, and unbalanced pH work against color longevity from the very first wash and ULTIMATE COLOR was created to change exactly that.
Why Color Care Needs An Upgrade
Hair coloring remains the largest revenue driver in salons, yet traditional color care hasn’t evolved alongside that. Color-treated hair is exposed to multiple stressors—oxidation, porosity, heat, UV exposure, and frequent washing—all of which contribute to fading and dullness much sooner than clients expect.
And the biggest culprit might surprise you. It’s water.
Every rinse swells the hair shaft, lifts the cuticle, and allows color to escape. Hot water accelerates the process, and conventional routines—both in-salon and at home—can reinforce this cycle. What this leads to is gorgeous color at the appointment, followed by dissatisfaction weeks later.
ULTIMATE COLOR disrupts this cycle with a smarter, more intentional approach to color care.
Introducing ULTIMATE COLOR: Color Care That Starts at the Salon
ULTIMATE COLOR is a care system designed specifically for color-treated hair, delivering color vibrancy for up to 10 weeks¹ and revitalized hair from the first wash. Rather than relying on traditional rinse-heavy routines, ULTIMATE COLOR focuses on protecting color at its most vulnerable moment—immediately after the color service—then supporting it between appointments with targeted at-home care.
At the heart of the system is advanced, patented technology enriched with Glycine, B5, Metal Purifier, and an acidic pH to help rebalance hair, enhance moisture, and reduce color fade. Each step is designed to work with the hair—not against it—so color looks vibrant, hair feels healthy, and results last longer.
A Smarter Approach to Post-Color Salon Care
Post-color care isn’t an option, it’s part of the foundation for great looking color. After oxidative coloring, hair remains in a raised, alkaline state. So if pH isn’t properly restored, porosity increases and color fade accelerates. That’s where the ULTIMATE COLOR Color Sealer Liquid Layer comes in. This pro-exclusive, leave-in post-color treatment is designed to seal color instantly, no additional rinsing necessary. By optimizing pH levels and reducing contact with water, it helps lock color in from the very first wash. Fewer rinse steps mean less color loss, more efficiency at the shampoo bowl and less water used for a better experience for both stylist and client.
Color Care, Reimagined—One Step at a Time
ULTIMATE COLOR treats color care as a series of intentional steps, like a skincare routine. Starting in the salon and continuing at home, to help protect vibrancy, support hair health, and extend results between appointments.
The ULTIMATE COLOR Steps
Step 1: Cleanse Without Compromise
ULTIMATE COLOR SULFATE-FREE SHAMPOO
Ideal For: Color Vibrancy & Scalp Soothing
The first step gently cleanses hair and soothes the scalp. Ideal for post-color salon services or at-home care, it helps maintain color vibrancy without over-cleansing.
Step 2: Rebalance and Detangle
Ideal for: Moisture and Anti-Porosity
This rinse-out conditioner helps smooth the hair and improve manageability for easier, faster detangling*.
*Vs non-conditioning shampoo.
Additional Step 2: Treat and Protect Between Washes
ULTIMATE COLOR MIRACLE LEAVE-IN MASK
Ideal for: Moisture, Anti-Breakage and UV Protection.
Designed to leave in the hair, this step delivers up to 4x more resistance to breakage* while helping minimize rinsing—so color stays where it belongs.
*When using ULTIMATE COLOR Miracle Leave-in Mask vs. non-conditioning Shampoo.
Step 3: Finish with Smoothness and Shine
Ideal for: Shine & Smoothness
The finishing step enhances the look of color with lasting smoothness and up to 4x smoother hair*.
*Vs. untreated hair.
*Pro Step: Seal Color at the Source
ULTIMATE COLOR SEALER LIQUID LAYER
Ideal for: Instant Acidic Post-Color Leave-In to Seal & Protect
Used in the salon directly after color services, this leave-in step helps seal color while supporting scalp comfort—87% of consumers agree scalp comfort is improved after 1st use*.
*External agreement test with scalp sensitive consumers.
¹With regular use of ULTIMATE COLOR regimen from salon to home.
