Blonde might be one of the most requested services in the salon, but it’s also one of the most technical. And as client expectations continue to rise, so does the pressure to deliver lift that looks brighter, feels stronger and tones evenly from root to tip.

That’s exactly where BlondorPlex 9 Powder Lightener comes in. As the No.1 salon lightener in the world¹, it was designed to deliver unbeatable clarity of lift² and up to 97% less breakage³ — helping you create the best blonde yet with more confidence behind the chair. Because when clarity is achieved at the lift stage, everything that follows becomes easier. You’ll notice the tone and neutralisation look more balanced, and the final result is simpler to refine.

Why Clarity of Lift Makes the Difference

As the hair is lightened, underlying warmth is revealed. That’s just part of the process. What makes the difference is how evenly and clearly that lift appears from section to section.

One of the key reasons lift can feel inconsistent is the presence of metals. Metals build up inside the hair fiber and during lightening, they can interfere with oxidation and compromise the clarity of lift. This impacts how bright and even the underlying pigment appears. BlondorPlex 9 addresses this directly with built-in Metal Purifier technology. This system works by capturing metals within the hair fiber and allowing the lightener to perform as intended by delivering unbeatable clarity of lift². By creating a clearer, more even base, neutralization is balanced, and adjustments are minimal, so the toning step is even more effortless.

Supporting Strength During Lightening

When it comes to creating your best blonde yet, clarity is imperative—but how the hair feels at the end of the service matters just as much. During lightening, amino-acid bonds within the hair are weakened. BlondorPlex 9 integrates Plex Technology directly into the lightener to help rebuild bonds during the process. When followed with BlondorPlex N°2 Bond Stabilizer, breakage is reduced by up to 97% ⁴.

BlondorPlex N°2 works in just two minutes after rinsing, helping to rebalance pH and neutralize remaining lightening actives before toning begins. The result is hair that feels stronger at the shampoo bowl and even more resilient during the finishing stage.

Up to 9 Levels of Lift, With Control

Every blonde service is different. Because each client has different starting levels, varying porosity and their own hair history. You can’t control that, but what you can control are the products you use to create a lift that behaves the way you expect it to. 

Power is important, but control is what delivers consistency behind the chair. BlondorPlex 9 offers up to 9 levels of lift across a variety of hair types and base levels, supporting everything from subtle dimension to high-impact transformations. With development time of up to 50 minutes without heat, lift can progress steadily and evenly leading to easier toning and final blonde results.

Expert Lightening Tips for Greater Clarity

Even with a great lightener, how you apply it still makes the difference. The small things you do behind the chair are what keep the result clean and even.

Expert Tips:

  • Apply with precision: Work through each section to maintain consistency and clean results from root to tip.

  • Apply plenty of product: Make sure the hair is fully saturated. When there’s enough product in each section, lift develops evenly and you achieve the level you’re aiming for.

  • Check development constantly: Starting with a lower strength developer and adjusting when needed gives you more control and accuracy throughout the service.

  • Conduct a strand test: Especially when working with previous color or unknown hair history, this gives you a clearer idea of what you can achieve.

  • Avoid overlap: Reapplying lightener onto previously lifted hair can damage the hair.

  • Be aware of the maximum lift: Lifting beyond a level 10 can negatively affect the condition and structure of the hair. Knowing when to stop is just as important as knowing how far to go.

  • Think “low and slow”: Working with a lower developer gives the lift time to build gradually and evenly, so you have more control as the hair develops.

Protecting Clarity After Lightening

The perfect blonde doesn’t stop at the salon chair. After any lightening service, the hair needs extra TLC to protect and enhancing your results. Even when clarity of lift is achieved and bond integrity is supported, maintaining that brightness over time depends on how the hair is cared for between appointments.  

ULTIMATE COLOR is designed specifically to support color vibrancy and protect against environmental stressors, including metals that can dull brightness over time. With Metal Purifier technology, Glycine and B5, the regimen helps maintain shine, improve strength and preserve tone to elongate your best blonde yet.

And for blondes, that means the clarity achieved in the salon stays visible for longer.
 

ULTIMATE COLOR
 

ULTIMATE COLOR Color Sealer Liquid Layer

In-salon, the ULTIMATE COLOR Color Sealer Liquid Layer works as an instant leave-in treatment applied directly after color. It helps optimize pH levels and reducing water exposure at the shampoo bowl, sealing color from the very first wash without adding extra rinse steps. 

 

ULTIMATE COLOR Sulfate-Free Shampoo

At home, maintaining vibrancy starts with the ULTIMATE COLOR Sulfate-Free Shampoo, which gently cleanses and soothes the scalp while helping preserve vibrancy.

 

ULTIMATE COLOR Conditioner

ULTIMATE COLOR Conditioner supports moisture balance and improves manageability, leading to faster detangling⁵.

 

ULTIMATE COLOR Miracle Leave-In Mask

For clients who need additional support, the ULTIMATE COLOR Miracle Leave-In Mask delivers moisture, protection and up to 4X more resistance to breakage⁶.

 

ULTIMATE COLOR Shine Spray

And when it comes to the final finish, the ULTIMATE COLOR Shine Spray delivers up to 4x smoother hair⁷ to keep your blonde looking polished.

 

 

 

¹ Based on Wella Master Brand USD sales on the 2024 Salon Hair Care Study for the hair coloring products category published by Kline. 
² Instrumental test vs. leading global competitors. 
³ BlondorPlex 9 + BlondorPlex n°2, vs. BlondorPlex 9 alone 
⁴ Source: Consumer H&P 2022. SALON Services used at least once in 3 months/Look/ Result desired to achieve. Kantar UK – June’2024. Q. Last time you had your hair coloured by a hairdresser, which colour service did they use?/ Kantar US, UK, DE –color applied – salon colorers. PRO H&P 2022/ UK Blonding services – 2021 – HD.
⁵ Vs non-conditioning shampoo.
⁶ When using ULTIMATE COLOR Miracle Leave-in Mask vs. non-conditioning Shampoo.
⁷ Vs. untreated hair.