New Articles

Move aside milky, glazed, and soap nails—there’s a new neutral on the rise. Meet Almond Milk Nails, a trend we first spotted on Georgia Rae's (@raelondonnail...

Some trends come and go, but others stick around because they’re just that good. Seen at Chloe and Coach this season, among others, The Tuck—the simple yet s...

Big, bold, beautiful brows have never been more in. And whether you’re growing yours out or looking for a new way to shape yours, a new subtle trend might be...

There was a time when red carpet glam meant lashes so bold they practically waved hello. But at this year's Met Gala, fashion’s most iconic night revealed a ...

Trends come and go with the seasons and this year we’re seeing a spike in searches for the butter yellow nail trend – a delightful infusion of warmth and vib...

Reverse balayage is a hair color technique similar to classic balayage, but instead of adding lighter tones to the hair with bleach, deeper, richer shades ar...

We all know the drill: SPF on the face every morning, plus a quick slather on the neck and décolletage before stepping out, and maybe—if we’re feeling extra ...

First, there were soap brows, that fluffy, brushed-up eyebrow trend. Now, there are soap nails. So what is this new nail trend? Keep reading to find out!

If you’re a beauty enthusiast (or beauty-curious beginner) scrolling TikTok or beauty blogs lately, you’ve probably seen the LYMA Laser PRO pop up. It’s slee...