Hottest Stories
Meet BlondorPlex 9: The Lightener Delivering Unbeatable Clean Lift With Built-In Bond CareBlonde has never been more in demand. From soft Scandi Lights to high-impact Power Rose or LA Lights transformations, clients are asking for brightness with ...
The bubble bob is quickly becoming 2026’s most flattering haircut, thanks to Selena Gomez’s plush, rounded take on the trend. Designed to create the illusion...
Celebrity-inspired bangs are defining 2026 hair trends, from soft curtain fringe to bold micro bangs and glossy blunt cuts. Inspired by style icons like Dako...
Learn why color fades over time and how ULTIMATE COLOR helps maintain vibrancy, shine, and a fresh salon finish for longer.
July 19 2018 / Estilo Y Forma
Clean Up Second-Day Hair in 3 Easy StepsIf you want to hide the “mess” while continuing to reap the benefits of the natural oils, follow along these steps for perfect second-day hair!
June 18 2018 / Estilo Y Forma
Shape Up for SummerLife often gets the best of us and we forget about all the goals we had for our summer bods, lightened locks, glowing skin and flourishing nail beds. The goo...
June 04 2018 / Estilo Y Forma
Give Your Curls New LifeOften times our curls seem to lose its bounce, and even though it may seem as though it will be a daunting task to get them back to their lively selves, it’s...
May 19 2018 / Estilo Y Forma
4 How-to’s for Curly Girls On-The-GoThere has never been cooler time to have naturally curly hair than now! From the runways to the streets, we’ve been seeing women unleash their tamed ringlets...
May 13 2018 / Estilo Y Forma
The Key to Smooth HairNow we all know there are smoothing treatments out there we’ve been researching just in case we want to give it a try one day, but side-eyeing because we don...
April 17 2018 / Estilo Y Forma
3 Easy Styles for Second-Day HairIt’s time to rock out because it’s hot out!
April 03 2018 / Estilo Y Forma
Spring Must-Haves for MenSpring into a great hairstyle with these staple products.
March 31 2018 / Estilo Y Forma
A Guide to Spring Break HairstylesKey hairstyles to rock on your spring break vacation!
February 27 2018 / Estilo Y Forma
The Latest Hair & Nail TrendsFresh inspiration to keep you on-trend all year long.