Articles

The latest makeup trend to go viral on TikTok involves a quick and simple tip that uses concealer or nude eyeliner to create a negative-space look. Curious if this trend is for you? Keep reading to see how to get the look. 

2022 has brought with it a whole new set of trends inspiring both stylists and clients alike. Getting ready for a fresh start this year, HOB Academy Head of Education Jake Unger is predicting some of the top looks we’ll see this season. He agrees that trends never actually go out of style but rather are modernized in new ways,

Being beauty obsessed, we spend a great deal of time worrying about our skin care routine — applying SPF, using color-safe shampoo and guarding our strands against heat. But, what about our body? This skin is the largest organ on our body, yet we often forget to invest in products that treat it well. Recently, you may have picked up dry brushing or gua sha, which is a great start — but what about taking a look at the ingredients in your body wash?