Articles

As clients and stylists alike reevaluate their color options, the maintenance factor will play a major role. We're seeing a return to natural accents and placement techniques that allow for easy upkeep. Steve Rowbottom, Co-Director of Westrow takes us through the latest color trends we can expect this season – get ready to be inspired!

Ramp up your self-care routine - adding a weekly or heck even bi-weekly hair masque is a great way to infuse an added dose of self-care to your home hair-care routine. Take a peek at a few of our absolute favorite hair masks...

As hairstylists, we know all too well the importance of violet toners and purple shampoos - they work miracles to bust brass and fight off unwanted yellow tones. A staple behind the chair, this is exactly how Giana Randazzo, the inventor of Color Wheel came up with her idea - a purple-hued toothpaste that instantly whitens teeth. Utilizing much of the same concept as a toner - Color Wheel toothpaste coats the teeth to reveal a whiter, brighter smile.