Balayage 101: What It Is & How To Charge Accordingly
It’s been a couple of years since balayage took salons everywhere by storm. And while many colorists have taken the trend above and beyond, there is still some confusion about the technique amongst clients. Here, we break down everything you need to know about balayage, along with how to charge in the salon and client tips for getting the most out of their hair color.
How Social Media Trends Go Viral
Raise your hand if you’ve ever been personally victimized by an Instagram trend. You’re not alone! Nearly everyone on social media has spent money on something that they saw their favorite influencer use, whether it’s hair gummies, liquid highlighters, “skinny” teas or the hundreds of other trends that pop up on our feeds daily. Like it or not, social media has become the 2019 equivalent of Vogue—a leading expert on the latest fashion and beauty trends. Ever wonder what makes these trends nearly inescapable? Keep reading to learn how trends go viral and how to start utilizing them to grow your business.
Establishing Heart to Heart Connection In A Digital World
They often say that the front desk is the heartbeat of the salon and it’s gone digital –from online booking to AI systems, and text confirmations. We are living in the modern, technology-driven times, but our industry relies 100% on authentic human connection. As the new era of salon clientele emerges, so does the need for growth in our communication. In watching this trend I became curious, are we losing the heart connection so important to stylist/client relationships with our reliance on social media and digital communication to fill our books?