Articles

There’s a shift in the air, and no—it’s not just the changing seasons. It’s Jenna Ortega season. With the premiere of Wednesday Season 2, the star is stepping into the spotlight with looks that are darkly romantic and quietly powerful, making it clear that Goth Glam is back—and it’s more refined than ever.

It started with the Instagram scroll. You know the one: Italian coastlines, sun-drenched cafés, strappy linen dresses—and the manicures that matched. From the cobblestone streets of Positano to the paddle boats of Puglia, there was one subtle detail in every shot: nails in the dreamiest shade of lemon yellow.

Forget soft pastels or statement neons—lemon yellow is the color of summer 2025, and it’s brighter, fresher, and surprisingly wearable.

If 2024 was about high-gloss blondes and copper crushes, 2025 is shaping up to be the year of the "Down to Earth Brunette"—a soulful, grounded take on natural beauty that's rich in tone and effortlessly cool. Named by colorist and educator Diana Vivilecchia (aka @dvcolour), Down to Earth Brunette is less about transformation and more about enhancement. It honors the beauty you already have—with a fresh, dimensional update.