Articles

Choosing a new style gives you the chance to make a statement. “Hair is a powerful thing. It can reflect how we live life or feel and what we represent. More than ever, today's haircuts are a means of personal expression to define who we are,” explains Teresa Romero, Creative Director for Sam Villa. When making a statement with your hair, you can use a mix of length, color, and style to express yourself.

Working in a highly physical profession, when it comes to investing in tools to take care of your body, you’ll either pay now or pay later. We know that budgets are tight this year, which is all the more reason to make wise purchasing choices.

It is a great idea to clean and sanitize your hot tools as often as possible. Not only will curling irons last a very long time if cared for properly, but removing product buildup, storing them properly so they don’t fall and get scratched or break, minding cords for safe electrical flow are all important for client and salon safety.  Sam Villa, Co-founder/Chief Creative Officer of Sam Villa and Global Artistic Ambassador for Redken, shares his DIY recipe for how to clean and sanitize curling irons properly.  See it below.