Articles

“This pandemic has turned our industry upside down, and it has forced us all to reassess what we do and how we do it.  With mobile devices being the new classroom, we now have the ability to reach even more people with more education.”

A great way to bond with your clients, either in the chair or from a distance, lies in the ability to give them solid styling advice. It adds value to your services and builds a loyal customer base. In a time where low-maintenance styles and effortless looks are making a comeback, low key, time-saving hair hacks are the way to your client’s heart. “We need to get creative right now by taking things that are complicated and making them seem easy,” explains Sam Villa, Co-founder and Chief Creative Officer Sam Villa and Global Artistic Ambassador for Redken. Keep reading for some of Sam’s top ways to save precious time! 

Upstyles are taking on an elegant edge this season and this sweeping twist is the perfect style for any occasion. If your client is looking for a festive way to rock around the Christmas tree or ring in the New Year, this style will get them there. The Sam Villa ArTeam has incorporated a great amount of detail that looks beautiful from all angles. Within this style, a romantic swooping fringe leaves softness around the face while mixed texture is added by layering a braid on the side of an elegant messy bun.