We are thrilled to partner with the Professional Beauty Association (PBA) to promote all the amazing artists who are finalists for the 2015 NAHAs (North American Hairstyling Awards), the most prestigious hair and beauty award in the country. We had the pleasure of getting to know Jasmine Burnside, one of this year’s finalists in the “Texture“ category. Check out our exclusive interview with Jasmine to learn more about her collection and what fuels her passion for hair artistry.

Tell us a bit about your nominated collection this year. What was the inspiration behind the looks? How did the creative process unfold?
The inspiration behind my collection came from a number of things. I'm obsessed with manipulating the natural texture in the hair to create something that seems much bigger than it is capable of. The photographer, make-up artist and I were very inspired by white and gold body paint. We painted the model in different ways to compliment the 3 different looks. We originally wanted to keep the background in the images black to really make the blonde hair pop, however, once we started shooting we came up with the idea of keeping the backdrop white and having the model pose behind a white table to give a more Tim Walker vibe. The combination of everything being in the realm of white gives a monochromatic feel and really kept everything cohesive. I only used one model, so I had to be very mindful of how I evolved each look. I used both a wig and the models natural hair to create the styles.

Were there collections in other categories that you found inspiring or particularly appealing?
I really love Lindsay Olson’s collection in Contemporary Classic category. Nico Illiev’s photography is always fantastic.

What is your favorite hair texture to style and why?
I like styling all hair textures. Depending on the inspiration/reference for what I am trying to create, it is always fun to challenge myself to perfect a new technique.

What is your recipe for a successful shoot?
Always start with a mood/inspiration board. It’s important to have your ideas and vision laid out in front of you. Flipping through fashion and hair magazines is a great place to start. Once you’ve come up with your concept and the inspiration for the shoot, it’s time to find the right team. I always start with the photographer. You want to look for a photographer who has a portfolio of work that showcases the look/style you are going for. Next, I look for the make-up artist, and usually a stylist. It is important to work with people who are well organized and good at communicating. I typically work with the same make-up artist because of how well we work together. I think the photographer has the most important role in the shoot. A great photographer can put your vision into a perspective that challenges you to change and manipulate your look to make it even better on camera. It is important to practice the looks you are going to create on set, but don’t get too attached to them. Some of the best work I have done has been when I am able to make changes to my work as I go, whether it be from me changing my vision, or taking suggestions from the photographer, make-up artist, and stylist.You also want to consider whether you are shooting on location, or in a studio. Shooting is always fun, just make sure you prepare everything beforehand and have a solid plan with the rest of your team.

What trend are you loving right now? Is there one you wish would just quietly go away forever?
Natural, more lived in hairstyles. I don’t like anything too perfectly done. I hope the “Kylie Jenner plumping of the lips” phase goes away soon! I keep seeing horrifying videos of people trying to change their lips and it’s just not working!

Which non-hair related areas do you constantly find yourself being inspired by?
I’m constantly inspired by fashion and different textures, shapes and colors within fabrics and certain designs.

What is the one tool and/or product you can't live without?
My crimping iron and one inch curling iron! Those heating tools are the best for manipulating the hair texture so it its more moldable.

What is your favorite aspect of being a stylist?
I love learning new techniques and being able to apply them to my work on a daily basis. I’m constantly striving to be at the forefront of this industry, so I am always surrounding myself with people who are just as passionate about the same things I am.

Who influenced you the most in your career?
There are a number of people who have influenced me along the way. My girlfriend, family, mentors in cosmetology school, artistic directors at work, hairstylists like Kris Sorbie, Sam Villa, Guido Paulo, Lucie Doughty, Ruth Roche..the list goes on and on. Every one of these people have influenced the steps I’ve taken to better my career and have been so encouraging along the way. I can’t thank them enough!

What’s your guilty pleasure?
Buying clothes and shoes I definitely could do without! ;)


Be sure to STALK Jasmine Burnside to see more of her amazing hair art.