5e39ebbc697c6a844b6c hygge

Hygge by traditional definition is a Danish term; it is literally “the obsession with being cozy”. This year however, it took on a new dimension when it was introduced as one of the hottest hair color trends for 2017. With buttery blondes and ravishing brunettes, we can easily see why this concept has become the latest "It-color”. Warmth and nature were already stealing the spotlight when it came to color and style, and as the temperatures begin to turn up, hair color follows suit. Will this trend stay put for summer or will Lagom take its place? (Stay tuned to find out!)

The key to achieving a beautiful, natural looking Hygge color not only lies in the formulation, but the health of the hair as well. Bronzed highlights and warm tones always look better on hair that is soft, sleek and properly repaired. 

To achieve Hygge, simply ask your stylist to warm up your style for summer. It doesn’t need to be a drastic change; adding rose gold to blonds and bronze to brunettes can transform cool tone to Hygge in a heartbeat.

Stay tuned to hear about Lagom and what that will mean for your summer hair care routine!