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What a way to accessorize a braid! We are in love with this masterpiece of a plait by none other than Efi Davies. She created this whimsical look inspired by Greek Mythology at Ekaterina Kukhareva SS17 and we have a feeling we’ll see touches of this trend popping up all season long. 


Inspired by Nereids, beautiful young girls of the sea in Greek Mythology, Ekaterina Kukhareva has created a mysterious and unique presentation for her SS17 collection. The ready-to-wear pieces all feature intricate designs and patterns in a striking turquoise, baby pink and coral palette, with hints to the Pantone colors of the year. To add a modern edge, the hair has been braided into three-strand braids with woolen fabric entwined into it, to create the illusion of coloured dreadlocks.


“The carefree, fun nature is represented in the light and airy fabrics used in my collection. Each piece is individual like Nereids, and the girls wearing them”  - Ekaterina Kukhareva, Designer


Get the Look

Step 1: Prep the hair with label.m Volume Mousse and with a label.m Tourmaline Hairdryer, blow dry the hair brushing away from the face with a label.m Grooming Brush

Step 2: Create the parting, separating a middle section from the crown to either side of the nape of the neck and work through label.m Texturising Volume Spray

Step 3: Braid a third of the hair into a reverse three-strand braid, incorporating thick fabric and extend by adding in further strands of fabric to elongate so that the braids fall two thirds of the way down the body

Step 4: Repeat for another two sections making sure each braid starts at the same level on the head, so that three even sized braids have been constructed

Step 5: Distress the braids using label.m Resurrection Style Dust and separate the hair line with the fingers

Step 6: Use hairspray to comb fly-aways towards the braids to neaten the front, and spray with label.m Hairspray using a net to flatten

Step 7: Interlace the three existing braids into one and finish with label.m Texturising Volume Spray


The Hair 

“The brief for the hair was to create a whimsical and mysterious mermaid effect, but it was important for the reality not to be too literal. To keep the look modern and young, we decided to dramatically extend the length of the hair with Ekaterina’s fabric to add an edgier feel and used label.m products with plenty of texture to give a less sleek finish”  - Efi Davies, International Artistic Director, TONI&GUY


Hair styling by TONI&GUY Session Team using label.m Professional Haircare

For even more Fashion Week inspo be sure to stalk label.m on Bangstyle and get the how-to's for all of their runway looks!