Acc369b0e5c58368e14d label m london fashion week


Jackie Onassis was the main inspiration behind Efi Davies’ creation at the Tata Naka SS17 show this year. A 50’s feel paired with a modern day aesthetic, her styles sweetly complimented the creamy white dresses and blazers and blue patterned resort wear masterpieces. Take a peek at Efi’s creations and learn more about how to get the look from label.m.  


The Collection
The whole collection is centered around the beautiful and relaxed resort wear worn by Jackie O, off the camera. Youthful, elegant and with understated glamour, each individual look had a strong silhouette. With geometric prints and clean, warm colours, the collection breathed sunshine and the holiday lifestyle.


Get the Look

Step 1: Work label.m Volume Mousse through the hair and blast dry using a label.m Large Hot Brush

Step 2: Take a large section on either side of the head just above the ear, and twist round to the back of the head and pin in place

Step 3: Loosen a section at the back and overlap the fastening of the two twists so as to cover the hair pins

Step 4: Finish with label.m Hairspray



The Hair 
“Each girl in the presentation had such an individual look and it was important to work with all of the different textures of the girls’ hair. The look was inspired by the iconic Jackie Onassis at home, off the camera- a very effortless glamour”
-Efi Davies, International Artistic Director, TONI&GUY


Be sure to stalk label.m on Bangstyle too keep up with all of the styles from London Fashion Week!