The trends seen at Milan Fashion Week are resonating throughout the industry. With statement designs and bold street style, Milan proves to be one of the most fashion-forward cities in the world. Italy is home to designers such as Emilio Pucci, Missoni, and Dolce & Gabbana – known for their eclectic prints, bright colors and show-stopping style. And in the latest collection from Scruples, Milano Moda, it is no wonder why they chose the city of Milan as their inspiration.
From architecture to culture and design, Milan proves to be a fearless city capable of showing off its beauty with grace. Scruples captured this sentiment through bold, structured cuts and daring color.
Versare
Natural Level: 6
Pre-Lighten: POWER BLONDE Lightening Powder
Base Color: TRUE INTEGRITY Opalescent Creme Colour Level 1 Ash + Level 3 Neutral
Dimension Color 1: TRUE INTEGRITY Opalescent Creme Colour Level 5 Blackberry + Purple Intensifer
Dimension Color 2 (Denim): TRUE INTEGRITY Opalescent Creme Colour Clear + Creme Booster + Level 1 Ash
Dimension Color 3: HYPNOTIC Single–Step Creme Lowlights Honey Lust
Model: Johanna Session Styling: Katie Nielsen, Artistic Lead – Scruples Design Team Haircut: Katie Nielsen, Artistic Lead – Scruples Design Team Haircolor: Josie Schuster, Scruples Artist
Argento
Natural Level: 6
Pre-Lighten Mid-Shaft to Ends: POWER BLONDE Lightening Powder
Stretched Root: TRUE INTEGRITY Opalescent Creme Colour Level 4 Neutral + Graphite Intensifier
Dimension Toner Color 1: POWER BLONDE Conditioning Gel Toner Steel
Dimension Toner Color 2: POWER BLONDE Conditioning Gel Toner Ice
Dimension Toner Color 3: POWER BLONDE Conditioning Gel Toner Platinum
Model: Anna Session Styling: Katie Nielsen, Artistic Lead – Scruples Design Team Haircut: Katie Nielsen, Artistic Lead – Scruples Design Team Haircolor: Katie Mrotek, Scruples Artist
Rosso
Natural Level: 5
Base Color: TRUE INTEGRITY Opalescent Creme Colour Level 6 Radiant Red + Purple Intensifier
Dimension Color 1: TRUE INTEGRITY Opalescent Creme Colour Level 8 Brilliant Copper + Yellow Intensifier + Red Intensifier
Dimension Color 2: TRUE INTEGRITY Opalescent Creme Colour Level 5 Blackberry
Dimension Color 3: ILLUSIONIST Brilliant Creme Highlights Crimson
Model: Grace Session Styling: Katie Nielsen, Artistic Lead – Scruples Design Team Haircut: Katie Nielsen, Artistic Lead – Scruples Design Team Haircolor: April Godwin, Scruples Design Team Member
COLLECTION CREDITS
Creative Director: Mia Liguori, Scruples Co-President Creative
Session Styling: Katie Nielsen, Artistic Lead – Scruples Design Team
Haircut: Katie Nielsen, Artistic Lead – Scruples Design Team
Haircolor: April Godwin, Scruples Design Team Member and Jeffrey James, Katie Mrotek, Katie Locke and Josie Schuster, Scruples Artists
Makeup: Kumi
Photography: Jake Thompson
Want to know more about Scruples newest colors? Be sure to stalk Scruples on Bangstyle, check out their latest tutorials, and follow them on Instagram!
