7b1be6b776c900047827 amika socialcampaign2015 1 1

amika’s latest campaign, "Sexture," echoes the intimate images of supermodels and starlets captured in bed with their hair down. This year, perfectly coiffed dos will take a backseat to deliberately mussed locks. Hair is meant to look lived-in and laid back with just the right amount of texture and volume. There is nothing sexier than perfectly tousled second-day hair. Products like amika's Perk Up Dry Shampoo and Un.Done Texture Spray achieve the desired look easily, so you are #flawless for your #iwokeuplikethis selfies.

Watch this behind the scenes video from on-set of the "Sexture" photo shoot for a glimpse into the making of the campaign: