F12c62d22478543c2106 blonde hair care

Unless it’s your natural shade, making the decision to go blonde (or add lighter highlights) is also accepting responsibility to visit the salon on a regular basis. Blonde hair doesn't have to be difficult to maintain, and aside from touchups, it’s also important to make sure you’re doing your part to keep your color looking fresh for as long as possible. Read on to find out how to keep your golden tresses in check.

Tone Up

Any shade of blonde (or highlights or gray hair for that matter) can turn brassy pretty quickly. To keep orangey tones at bay, make sure to incorporate an effective toning shampoo and conditioner. The label.m Cool Blonde Shampoo and Conditioner is formulated with natural powerhouse ingredients such as purple carrots, blueberries and purple sweet potatoes to correct your color and restore the overall health of your hair. These purple-red-toned fruits and veggies are packed with beta-carotene, lycopene and lutein to neutralize brassy tones while enhancing your color, adding shine and strengthening your strands.


Cool Off

Another underrated yet highly effective hair care tip? Rinse hair with cool water to lock in your color and shine. Unlike hot water, which can be damaging and drying to strands, cool water closes the cuticle to prevent fading.


Color-treated hair craves moisture. To keep your strands feeling silky-soft, apply the label.m Brightening Blonde Balm before styling. Formulated with aloe leaf juice to improve the health of your strands, this product removes unwanted brassy tones as it adds shine and protects the hair from UV rays, frizz and humidity.

For even more fashion foward styles, check out label.m, the official sponsor of London Fashion Week. Want more tips and tricks? See all their latest inspiration on Instagram @labelmusa! & SHOP label.m, NOW in the Bangstyle store!