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Thanks to YouTube, Instagram Stories, and Snapchat, learning a new beauty technique has never been easier. While “beauty gurus” may have millions of followers on social media, many influencers are lacking one thing: professional education. Continuing education is essential for all beauty professionals, no matter how long you’ve worked in the industry. Not only do classes, workshops and trade shows introduce you to the latest trends and techniques, they can also be a great refresher for methods you don’t often do in the salon. Check out the top three reasons why continuing education can make or break your career, and learn about the upcoming Matrix event that should be on every stylist’s radar.

It establishes credibility

Though DIY dye jobs, trims and even smoothing treatments are becoming popular, it’s pretty hard for clients to replicate salon-quality results at home. Clients look to you for guidance when it comes to their hair. By regularly attending continuing education classes, you stay ahead of the trends and learn the proper ways to do the latest techniques. Clients will be more likely to trust you when they know that you value your career and take the time and effort to learn the best ways to do your job.

It keeps you accountable and inspired

If doing 10+ balayage services a day is your normal routine, you’re more than likely to get a little lazy after awhile. Attending continuing education classes not only reminds you of the proper techniques you should do with every client, but it also inspires you to try different things instead of doing the same style over and over again.

It’s a great way to network

In addition to learning, continuing education classes can also be a great way to advance your career. You can share your experiences with other professionals in your same line of work and can also meet and learn from top industry leaders. If you are serious about your career and want to find new opportunities, educational events, workshops and classes can be the best way to get yourself out there.

Eager to kickstart the New Year with continuing education? Matrix Destination is a must for all hair care professionals. Held on January 28-31 at the Loews Hotel Universal Orlando Resort in Orlando, Florida, the education-packed weekend offers classes and workshops led by some of the industry’s leading names, including Tabitha Coffey, George Papanikolas, Nicholas French and more. To reserve your spot, go to matrix professional.com/education/destination and stay tuned for even more Matrix Education events by following @Bangstyle and @Matrix on social for live updates and coverage!

Looking for even more inspiration? Check out these style tips and stay tuned for fashion-forward styles from Matrix!