2312f171c310df71b6b4 transformations

If you live on social media – like most 20’s and 30-somethings do – you’re privy to the drastic hair transformations that take place on the daily. You can easily fall into the rabbit hole of hair videos that range from bowl-yage to banglights and the latest bob trend. What you’ll notice is everyone from street style stars to celebs seems to change their hair drastically almost overnight. If you’ve been following the Kardashian/Jenners the past few seasons, you know what we’re talking about.

While we appreciate their tenacity for trying on new looks and the stellar stylists that get them there, what you often fail to see on the ‘gram is what goes on behind the scenes. Luckily, more and more celebrity stylists have taken to social media to document just this. Calling attention to the hours upon hours spent creating said looks and the amount of damage it can often create in such a short span of time.

When Selena Gomez decided to opt for her “Nirvana Blonde” on a whim, the world went crazy for it. But there was a larger lesson behind the style. Her celebrity stylists explained that the process took 9 hours and involved multitudes of foils and even a second stylist working on her at the same time. Not to mention, the upkeep that follows. While almost anything is possible when it comes to your hair, the aftercare is quite possibly one of the most important aspects of the process – after getting the coveted tone of course. 

When you bleach or color your hair, the strand goes through a chemical process. The cuticle is lifted as color penetrates (or lifts) your natural tone. Due to this, the hair is often left in a semi-altered state – one that requires an entirely new set of rules to take care of it. The best swaps you can make to take care of your hair start with your product picks.


For blondes

Color Extend Blondage Color Depositing Purple Shampoo & Conditioner


For brunettes

Color Extend Magnetics Sulfate-Free Shampoo & Conditioner


For textured hair

Redken All Soft Mega Shampoo & Conditioner



For frizz-prone strands

Redken Frizz Dismiss Shampoo & Conditioner



For the volume challenged

Redken High Rise Volume Lifting Shampoo & Conditioner


For more color formulas, tips, and tricks visit www.redkensalon.com, follow along and tag us in your creations on social media @Redken!