The latest hair color trend — Expensive Brunette — is a movement that came to light because of one very simple style change that Hailey Beiber recently made. Beiber has most notably been a blonde or bronde in the past few seasons but as she makes the switch to brunette, she has started her very own trend.
A big fan of protective styling and utilizing leave-in treatments when styling, Bieber took her healthy hair kick one step further by abstaining from her usual highlight routine. Allowing a darker, natural color to grow in and opting for a much deeper lived-in look and the internet has welcomed this look with open arms.
Utilizing deeper tones has led to less damage and more of a healthy shine — a lush look that gives instant richness and an expensive feel. Bieber’s colorist, Celebrity stylist and Redken Brand Ambassador Cassondra Kaeding is responsible for this lust-worthy look. When appointments were put on hold last year, they started to realize how healthy the hair became and decided to move forward with minimal face-framing pieces and a gold Shade EQ gloss to accentuate the look.
Since the trend broke, we’ve seen celebs like Billie Eilish, Bella Hadid and Emily Ratajkowski embrace this new shade. If you’re looking to make a quick change, ask your stylist for a Redken Shades EQ Gloss treatment to instantly upgrade your shade, add shine and create a gorgeous expensive brunette shade.
How Expensive Brunette Contributed to The Rise of 5N
In addition to the welcome trend of brunettes embracing their natural shade, we've also seen a rise in the popularity of Shades EQ 5N. From searches to tags, 5N is the perfect neutral brown that can help anyone achieve this signature style. A popular choice for gray blending services and enhancing deeper tones, with the trend toward beautiful brunettes it is no wonder 5N has become a fan favorite.
Pair your expensive brunette with a color depositing shampoo and conditioner formula that will elongate your color, enhance tones and keep color looking fresh between gloss appointments.
Be sure to tag @redken in all of your favorite 5n and Expensive Brunette creations!