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The allure of the healthy, vibrant hair that ruled Paris Fashion Week continues to captivate. Alongside the influx of trends and products, one range emerges as the ultimate solution: Wella Professionals ULTIMATE REPAIR. As endorsed by none other than style icon Victoria Beckham herself, these products have become indispensable backstage essentials, ensuring flawlessly sleek locks that are as healthy as they are glamorous.

Healthy Hair Ruled the Runway

At Victoria Beckham's AW24 show, smooth, healthy hair took center stage, perfectly complementing the collection's exquisite contrasts. The secret behind the models' silky-soft, polished ponytails? The transformative power of Wella Professionals ULTIMATE REPAIR. Infused with innovative technology, this range repairs hair from the inside out, enhancing strength, shine, and smoothness.

With the Wella Professionals ULTIMATE REPAIR Miracle Hair Rescue and Protective Leave-In leading the charge, hair is fortified with Miracle Hair Rescue in just 90 seconds* with 99% less breakage**, 12x smoother*** results. *When using ULTIMATE REPAIR Miracle Hair Rescue ** When using ULTIMATE REPAIR Miracle Hair Rescue. Instrumental test versus non-conditioning shampoo *** Vs. non-conditioning shampoo.

And with use of Protective Leave-In Treatment it is also safeguarded against UV rays, heat, mechanical damage, frizz, and breakage, ensuring your hair stays protected and manageable for up to 72 hours leaving hair soft, silky, and 8x smoother**.* When using ULTIMATE REPAIR Miracle Hair Rescue or Mask. Versus non-conditioning shampoo. **Instrumental test versus non-conditioning shampoo

Wella Professionals ULTIMATE REPAIR Miracle Hair Rescue ($35.00), Wella Professionals ULTIMATE REPAIR Protective Leave-In ($35.00).


Fashion Week Insights: Behind the Scenes

Behind every runway look lies a meticulous process, where hair undergoes relentless styling and manipulation. Yet, amidst the chaos, Wella Professionals ULTIMATE REPAIR emerges as a beacon for stylists and models. Anthony Turner, the mastermind behind the sleek, sophisticated hairstyles at Paris Fashion Week, attests to the transformative effects of ULTIMATE REPAIR. By minimizing damage and rebuilding bonds, this range ensures that hair remains resilient, even after weeks of intense styling.

Bringing Runway Glamour Home

For those seeking to emulate the runway allure in their everyday lives, Wella Professionals ULTIMATE REPAIR offers a gateway to luxurious hair care. Elevate your routine with a comprehensive system of products designed to nurture and revitalize hair from shampoo to style. From the rejuvenating ULTIMATE REPAIR Shampoo and Conditioner to the intensive Mask and Miracle Hair Rescue, each product is infused with cutting-edge technology and nourishing ingredients. Enhance your routine with the Mask, repair with the Miracle Hair Rescue and complete your regimen with the Protective Leave-In Treatment for added defense against environmental stressors and heat styling.


Cover Image: @VictoriaBeckham / @Zoejbrt.

Add A Touch of Shine To Every Service With Wella Professionals Shinefinity

Wella Professionals is the N°1 Salon Color Brand in the world.* Included in this, one of the brand's fan favorites includes Wella Professionals Shinefinity — a glazing treatment that will improve tone and add a Touch of Shine to every service. In addition to creating unbeatable shine and beautiful true-to-tone results, you can look forward to the following with Shinefinity*Based on Wella Master Brand USD sales on the 2022 Salon Hair Care Study for the hair coloring products category published by Kline.

  • 37 Demi-Permanent Shades that are intermixable for endless color options
  • Offers up to 250% shinier hair*
  • Up to 50% smoother hair**
  • Up to 50% softer hair**
  • Add a Touch of Shine to any service such as haircuts, styling & blowouts, root touch-ups, hair coloring, or a hair refresh.
  • Tones that last up to 6 weeks
  • Innovative formula regulates the pH of the hair to ensure it doesn’t fall below 6.5 for balanced, optimal color results.
  • Can be used on natural hair color, after lightening, or in addition to gray coverage services.
  • Pick from 2 developers: Bowl and Brush Activator or Bottle Activator
  • Pick from Cool, Warm, Naturals, or Booster color palettes, Signature Naturals collection and the new Wella Professionals Shinefinity Flash Glaze shades are essential to use after any lightening service to create a bright blonde finish in just 5 minutes.
  • Use Shinefinity to create shine, refresh color and highlights, add tone, enhance dimension, or correct color.
  • 1 Shinefinity tube sold every 10 seconds in the world.

*versus untreated bleached hair

**Instrumental testing vs. our regular demi