42a9733c9db306ad6cd2 hair color longevity

Hair color is an investment, which is why it is so important to take care of your hair at home. So how can be sure that you’re doing it properly? Incorporate these easy steps into your hair care routine to prolong the life of your color and help you go longer in between salon visits.

1. After coloring, wait as long as you can before your first wash.

It takes about 72 hours for the hair cuticle to fully close, so it’s best to wait as long as possible before your first wash. Those with red, pink or purple hair should prolong shampooing as long as possible as these hair colors fade the fastest. If you find yourself struggling with oily strands before Day 3 post-dye job, opt for a color-safe dry shampoo that will absorb oil and freshen your strands without stripping your color.

2. Say goodbye to sulfates.

Contrary to popular belief, not all shampoos are created equal, especially those formulated with sulfates. So what exactly are sulfates? They are the ingredients that strip your hair of oils, dirt and any other grime that builds up throughout the day. Sulfates will also strip the color from your hair, resulting in premature fading and discoloration. Instead, opt for a formula that not only protects your color, but also restores moisture and shine. Try: label.m Colour Stay Shampoo to enhance shine while protecting your color!

3. Tone at home.

To keep your color on point, use a toning shampoo, like privé Blonde Rush Shampoo, once a week in order to prevent your strands from turning brassy. The purple-hued formula cools down warm or orange tones. The trick is to find the right formula and the proper amount that works for your locks. Blondes can apply the formula all over their scalp, but those with highlights or subtle balayage should only apply the shampoo to the colored areas. Quick tip: If you need something less harsh, dilute the product with your regular shampoo.

4. Use a color-safe conditioner and leave-in.

Much like it’s important to use a shampoo that won’t strip your color, using a conditioner specifically designed for colored hair is crucial. Look for a formula that not only prevents fading, but also works to boost shine and smooth the cuticle to keep your strands looking fresh. For best results, apply conditioner to your entire head, concentrating most of the product in your ends. Massage the conditioner into your strands and leave it on for 3-5 minutes before rinsing.

5. Beat the heat.

Nothing compromises your hair faster than sky-high temperatures. Whether it’s the constant use of hot tools or the blazing sun, heat is definitely not good for your hair color. Some easy ways to keep it cool? Wash hair only once or twice a week. Less wet hair means less styling tools. Also, make sure to always rinse your strands with cool water in the shower. If you can’t forgo washing your hair, simply get into the routine of air-drying it instead – you’ll be surprised how long your color will last! Try out an air dry cream like Redken No Blow Dry NBD Cream that will help your styling transition.


For more tips to keep your color in top shape, be sure to check out these articles and shop all the products you could ever wish for, right here in the Bangstyle store!