96a5b4e8eadb00b78ad4 alberta

Travel and texture, two things that have been trending to the umpteenth degree this year, came together on the Alberta Ferretti SS19 runway at Milan Fashion Week. Although known for her ultimately feminine aesthetic, this show took on a boho vibe that screamed gypset instead of jet-set. Gigi, Kendal, and Kaia were all in the lineup as a new tradition of travel staples took flight. When it came to the hair, Redken Global Creative Director Guido Palau capitalized on texture - the natural kind. 


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“We’re here at the Alberta Ferretti show and it’s a very pretty, cool look on the girls today. Very natural, almost like the girls just got off the beach and put on these beautiful clothes. It has a little tom boyishness to it because it has an irreverence to it – almost like they didn’t worry about their hair, they just happened to have gorgeous hair.”  – Redken Global Creative Director Guido Palau.


  1. Start with damp, freshly-washed hair using Redken Color Extend Magnetics Shampoo and Conditioner.
  2. Apply a small amount of Redken No Blow Dry into the lengths of the hair to enhance its natural texture and allow to air dry.
  3. If additional texture is needed, use a medium size barrel curling iron to enhance the natural wave.
  4. Spray Redken Wind Blown 05 into hair to finish with a soft, airy texture, pushing hair back away from the hairline.

    For even more fashion-forward hair color and style trends be sure to follow @Redken on social media for the latest updates!