With over 38 years experience within the industry as a stylist, salon owner & educator, Kerrie DiMattia’s creative & innovative mind, and incredible work ethic have enabled her to carve a long & successful career path in hairdressing. Her latest collection, IMPROMPTU is born from the idea of creating something in the moment. Without a stark plan or the desire to create fleeting on-trend styles, Kerrie DiMattia is changing the narrative of inspiration.
IMPROMPTU was born from a desire and a need to leave behind my daily world of “ON TREND” just for a moment & allow myself to just CREATE.
I’ve had a love throughout my career of classically beautiful hair; hair that is uncomplicated, simplistic & unplanned, yet incredibly fierce & feminine.
The best thing about the shoot that produced this collection was that it was IMPROMPTU - orchestrated and executed without being planned or rehearsed. There is such a freedom in not having plans or expectations of what should be, but to just let the magic happen.
I was looking for the IMPROMPTU imagery to have a sense of being “undone” an almost “morning after” feel to it.
The styling is simplistic, uncluttered & in some cases disheveled, but with a decidedly sexy feel.
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