Holiday music, jackets upon jackets, warm beverages, and last-minute appointment requests are right around the corner. Is your salon ready for the 2020 holiday season? No matter the model, size or location of your salon, the holidays always add a whirlwind of clients. There may be endless days leading up to the holidays but there are 5 golden things we can do to ensure that everyone has a safe, happy experience this year and keep returning in 2021.
Communication is Key
When was the last time you communicated with your clientele about your Covid policies and guidelines? Take this time to send out a holiday email blast reminding clients about mask and temperature check policies, cancellation allowances, and what your salon is doing to keep them safe. Confirm with them that anyone with active cold or flu-like symptoms has to reschedule, including the stylists.
Invest in Extra Hands
Many stylists who just started their careers in 2020 are having a challenging time building their books. On the flip side, experienced stylists need to work longer days to fit everyone in while maintaining Covid guidelines. To cut down on fatigue, consider bringing in an extra set of hands (on a seasonal basis) as most retail stores do. It could be a great way to try out a potential new assistant or junior stylist and take some of the pressure off your lead stylists (or yourself). They get training and experience and an income while you get to focus on your clients.
In order to cut down on appointment times, especially in lieu of double booking, make sure to offer virtual consultations for new clients and major transformations. Be as thorough as possible and let them know that this is to cut down on in-person salon consultation time. This is also a great time to go through Covid liability waivers with time to have them signed virtually.
Maximize Each Visit
Encourage clients to double up their cut and color on one day avoiding the risk of not finding another time slot. Do this prior to their visit with a confirmation call, text or email asking if they would like to add ‘XYZ’ service so you can give them the appropriate amount of time. Additionally, use this moment to also ask them if you can place a product order for them in advance. If clients typically get take-home color maintenance kits - prepare these during their visit and add it to their service total so they don’t have to make another trip.
Prebook for 2021
As you check clients out encourage them to pre-book for their next appointment. Even if they don’t keep that exact appointment, the eventual confirmation reminder will help them realize it’s probably time for a visit and will ensure that your 2021 starts off as strong as your 2020 ended.